UnmadeOS

Unmade OS

UnmadeOS

UnmadeOS: The end-to-end digital solution powering Rapha Custom

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Customisation at scale: The world's first fully customisable knitted shoe

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UnmadeOS enables brands to connect demand directly to product and production.

Become adaptive, responsive, efficient and responsible.

How it works

Make your Products Configurable

By adding your products to UnmadeOS, they take on a new power. Easily set up a base template in our system and use the product configurator tool to create infinite new designs. Alternatively, enable your customers to use a curated version of this tool to create their own customised designs, true to your brand DNA.

Every Option is Automatically Manufacturable

Thanks to UnmadeOS, everything you see is immediately ready to be made. UnmadeOS has core, patented technologies and processes that build deep manufacturing connections down to the level of the machines in the factory.

Seamless Integration Across Your Retail Channels

You can offer hyper-segmentation of products to markets of one, 100, or 1000s. UnmadeOS is entirely cloud and web-based and can be integrated into almost any type of channel, including in-store screens and tablets. Or use UnmadeOS's internal ordering platform for ordering differentiated products.

Benefits

PRODUCT RELEVANCE

CUSTOMER ENGAGEMENT

SPEED TO MARKET

Why UnmadeOS

Today’s consumer is more diverse, more demanding and more unpredictable than ever before. Trend cycles are getting shorter. But meeting demand for unique products can be hard or too slow.

The impact is that the average fashion brand only sells 45-60 percent of its products at full price. The estimated value of goods never sold and then thrown away is $150bn.