Webinar: How tech is reshaping the sportswear industry

Webinar: How tech is reshaping the sportswear industry


Unmade hosted our first-ever community and product webinar, Unleashed by Unmade. We were delighted to welcome our customer panel:

  • Becky Benowicz, GM of Global Team sports at New Balance
  • Steve Smith, Head of Cycling at Castelli & Sportful
  • Nicolas De Dieuleveult, Product Manager of Golf Equipment at Decathlon
  • Nicola Marshall, Director at the Sweaty Betty Foundation

The panel was chaired by Unmade's Chief Commercial Officer, Ursula Davies, and the discussion focused on subjects like what it means to leverage sponsorships in sportswear and the role of teamwear in hyper-localization followed by a Q&A from the audience.

Finally, Unmade's Head of Product, Martin Charlier gave a quick overview of how we support teamwear customers with Unmade Os platform features such as the e-Commerce product configurator, our factory OMS product, and the print visualisation tool.