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Castelli is getting closer to their customers by moving their custom business online. They are now offering an interactive custom experience by giving cycling enthusiasts the option to customise and create unique cycling apparel directly on their website via UnmadeOS.
One of the key features of UnmadeOS being used by Castelli is the ability to automatically generate photorealistic visuals of new designs before they've been manufactured. This is allowing Castelli to get to market faster using these retail-ready sales and marketing assets.
The online configuration and customisation is just one part of the partnership between Castelli and Unmade. Once an order has been made on the Castelli website, UnmadeOS automatically generates production ready files and layplans that go straight to the right factory and into production. This eliminates any artwork involvement needed by factories, minimises the risk of errors and increases their speed to market.
Now that each garment is produced on-demand with Unmade, Castelli can deliver a true on-demand custom offer and reduce their environmental footprint in its drive for sustainability.
We're getting much closer to the consumer by doing an end to end customisation and on-demand manufacturing.
The magic happens behind the scenes, all that information that you've done online is transformed into the information for the factory so the factory can go straight into production of the custom design.
Castelli an Italian brand which traces its roots back to 1876 starting off as a fine tailor in Milan. The first cycling clothing was made in the 1910s for world champion and fine time Giro champion Alfredo Binda. It has since become a global leader in offering bespoke cycling clothing. Operating in 70 plus countries, Castelli is dedicated in creating the most innovative clothing for the cyclist seeking maximum performance.