Our mission is to bring fashion & sportswear value-chains into the 21st Century.
UnmadeOS removes the guesswork from Production and connects Demand directly to Supply, enabling organisations to offer no compromise designs and sustainable fulfilment to consumers.




Our success is driven by collaboration. We found out early on that our people thrive in a cross-functional environment. Each member of the company plays an active role in the whole dynamic, giving them the freedom to communicate, create and develop together.

Design & Product

Our design and product team use their creativity coupled with an in depth knowledge of fashion & sportswear to investigate and reimagine technology within the supply chain. The team are from a range of backgrounds including fashion, design, engineering and architecture.


Our highly skilled team of engineers create cutting-edge technology that adds an incredible innovative advantage to fashion & sportswear design. Our engineers are transforming the value-chains from design concepts to production.

Sales & Marketing

Our sales and marketing team have the responsibility to showcase UnmadeOS to leading fashion and sportswear brands. The team collaborates with the wider company to influence product and design, based on customer & market requirements.


Our operations team works hard to manage all aspects of effectiveness and efficiency, with an emphasis on customer value and success. The team also play a pivotal role in ensuring we maintain one of the best working environments in high-tech, so we can advance UnmadeOS.

Customer Success

Working with some of the biggest brands in the world, our number one focus is customer satisfaction. We work hard to hear and learn about their needs and to discover new ways to support them. Our customer success and project managers ensure all projects are delivered to the agreed specification and support the UnmadeOS on-boarding process.

Yellow Coat Lunch


       We are greater than the sum of our parts

       We make a positive difference

       We strive for a better solution

       We embrace change

       We assume best intent


We are building UnmadeOS to have a lasting positive impact on the world. We care about the work we do, and we are supportive of everyone to do the same.
We foster a culture of collaboration and learning.
We believe that product development is a team sport.
We are transparent in everything we do, and share both our successes and our failures.


I love that I was trusted to perform well despite being a new starter. I also like how willing people are to share knowledge, there is no sense of competitiveness.
UnmadeOS Front-End Engineer
Everyone is excited about each other’s successes. Great team trips and socials. I’ve never worked anywhere with so many pub trips. Everyone genuinely likes each other!
UnmadeOS Product Manager

Our Story

Our Story

Having raised $12 million to date, we are working with some of the world's biggest global fashion and sportswear brands.  We drive innovation through UnmadeOS, our end-to-end digital solution for on-demand production at scale.

The business, started by Hal Watts, Kirsty Emery and Ben Alun-Jones in 2014, was born out of a desire to reimagine both the design and manufacturing processes within fashion and sportswear, so that brands only have to make what is actually sold, resulting in product market fit & minimal waste.

Hal Watts

Chief Executive Officer

Hal channels a deep understanding of the software required to deliver Unmade’s products and services to clients.

Kirsty Emery-Laws

Chief Customer Success Officer

Kirsty channels her expertise in production and delivery to help customers get the most from Unmade’s innovative software.

Ben Alun-Jones

Chief Product Officer

Ben spearheads product innovation, conception and development, highlighting the need for customer experiences that enhance and expand the user’s involvement.

Want to work with us? Check out our current job openings.

View Current Positions