Unmade is a global fashion software company, working with
pioneers from the fashion and sportswear industry offering
the digital solution that powers Fashion Driven by Demand.

At Unmade we believe the fashion industry is at the beginning
of a new revolution. This is the shift to consumer-driven, on-demand
production; the end of mass production and mass consumption.

The new industry will depend on customer engagement,
customisation, collaboration, short run, limited edition and
local production.

It will be data-driven, it will be consumer-centric; the industry
must transform to become sustainable.

This transformation will be powered by digital technology.


About Unmade

The business, started by Hal Watts, Kirsty Emery and Ben Alun-Jones in 2014, was born out of a desire to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, resulting in minimal waste. The company’s cutting edge patented software was nominated for the LVMH Innovation Award at VivaTech in Paris, and in 2017, it won the Best Use of Innovation at the Drapers Digital Awards in London. Furthermore, Unmade was most recently named in Fast Company’s 50 Most Innovative Companies. Pieces from Unmade are now a part of the permanent collections at both The Museum of Modern Art in New York and the Victoria and Albert Museum in London.

  • Oct. 14

    Knyttan, a prototype brand to demonstrate the power of mass customized knitwear, is created.

    Knyttan Shop
  • May 15

    Hal, Kirsty and Ben raise $2.7M to turn the ideas behind Knyttan into the Unmade platform, lead by Connect Ventures.

  • Oct. 15

    The first version of unmade.com launches as a direct-to-consumer offering, demonstrating the value of the Unmade proposition.

  • April 16

    The Unmade direct-to-consumer business wins 4 awards in one week.

  • July 16

    Based on industry demand, Unmade introduces a B2B offer where Unmade technology powers the world's biggest brands.

  • Oct. 16

    A capsule collection designed by Opening Ceremony, manufactured at Johnstons of Elgin, and sold through Farfetch is the first B2B project.

  • Feb. 17

    Bruno Mattia joins as Sales Director from Lectra.

  • June 17

    Unmade is commissioned by the Museum of Modern Art in New York to reinterpret the iconic Breton shirt.

    The Unmade Bret.on
  • June 18

    Unmade named one of the top 50 Retail Tech Companies in the UK by Tech London Advocates

    Unmade named one of the top 50 Retail Tech Companies in the Uk By Tech London Advocate
  • Aug. 18

    Fashion software company Unmade advances customisation offering, following $4M Raise

  • Dec. 18

    Unmade's CEO Hal Watts features in this years Glossy 50 Fashion's Digital Front-Runners

  • Feb. 19

    Fast Company name Unmade in their 50 Most Innovative Companies list

    Fast Company
  • March 19

    Rapha launch custom range using Unmade's technology

    Rapha custom
Fast Company's Most Innovative Companies List
No 41 designing a less wasteful fashion industry
Fast Company Most Innovative Companies list
No 2 in the style category
Drapers Digital Award
Best Use of Innovation 2017
British Fashion Council
Futures Award Digital Coalition 2016
Retail Week Tech & Ecomm Award
Digital Launch of the Year 2016
h.Club 100 Award
Fashion Category Winner 2016
Beazley Designs of the Year
Digital Category Nominee 2016
D&AD Yellow Pencil
Digital Design 2016
D&AD Wood Pencil
Art Direction 2016
D&AD Wood Pencil
Branding 2016
British Fashion Council
Futures Award The Big Idea 2015
“With their software, they could potentially connect to every factory in the world, making production more efficient and enabling any brand to create unique product.”

Want to work for Unmade or interested in using our technology?