Fashion software company Unmade advances customisation offering, following $4M Raise.
LONDON — August 8, 2018— Global fashion software company Unmade today announced $4M in a new momentum funding round, reflecting the business’ commitment to driving innovation through customisation and delivering an end-to-end digital solution for on-demand production at scale.
Led by Felix Capital, with Connect Ventures, LocalGlobe, Carmen Busquets, Backed VC and C4 Ventures participating, this investment is being used to grow the business across multiple brands, factories and geographies, and further build the team with the appointment of Joel Chippindale as Chief Technology Officer, formerly Chief Operating Officer at social learning platform, FutureLearn.
In addition to this bolstering of the leadership team, Unmade is also continuing to expand into new manufacturing methods to address industry demand by venturing beyond knitwear into print as part of a new partnership with Rapha Racing Ltd.
“There’s a clear and growing need for the Unmade business, at a time when trend life-cycles are becoming ever more rapid, the desire for bespoke customer engagement is at an all-time high and brands are seeking diversified production, along with a strong, loyal community,” said Frederic Court, Founder and Managing Partner of Felix Capital. “We look forward to seeing the Unmade business pave the way for the industry.”
Having shed its early B2C model, Unmade is partnering with forward-thinking fashion, lifestyle and sportswear brands including Rapha Racing Ltd, amongst a number of iconic fashion houses, to foster a new level of customer experience through customisation and direct interaction with the product that is completely implicit to the existing ecosystems. As personalisation has emerged as the number one trend in 2018 for the fashion industry, Unmade is enabling its clients to meet that demand. Earlier partners of the company include Opening Ceremony, Farfetch, Christopher Raeburn and Selfridges.
“With this recent investment and the appointment of Joel as our CTO, we’re more focused than ever on propelling the Unmade business forward during this time of pivotal change in the fashion and retail sectors,” said Hal Watts, Co-founder and CEO, Unmade. “Now working with three of America’s top 10 fashion brands, who generate billions in annual revenue, we strive to be an integral part in building a more sustainable and tech-enabled fashion ecosystem through on-demand manufacturing and customisation.”
Data and insights are a key part of the Unmade value proposition as its omni-channel software integration surfaces learnings, relating to consumer preferences and design choices as well as the manufacturing and supply chain.
Founded by Hal Watts, Kirsty Emery and Ben Alun-Jones, Unmade was started with the mission to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, in support of a sustainable, ethical economy. To date, Unmade has raised $6.7M with earlier round investors including Connect Ventures as well as leaders from the fashion and retail industries, such as Sian Westerman, President of Business and Investment Pillars of the British Fashion Council; José Neves, Founder and CEO of Farfetch; and Christopher Suarez, Co-founder and previous CEO of Nicholas Kirkwood amongst others.
Joining as CTO, Joel brings a strong technical background and management skills to lead Unmade’s growing software development team and enhance the company’s innovative technology offering. He previously held the roles of CTO, and then COO, at FutureLearn, where he was tasked with driving the commercial focus of the business, realigning the structure of the organisation and increasing annual revenue.
“Brands are hungry for digital opportunities that lead to a more efficient and transparent end-to-end manufacturing process,” said Robin Klein, General Partner, LocalGlobe. “With design, technology and sustainability in its DNA, Unmade is the key to that equation, and we’re excited to see more and more innovators in the industry recognise the company’s value proposition.”
Cementing its role as an innovator, Unmade has pieces within the permanent collections at both the Museum of Modern Art in New York and the Victoria & Albert Museum in London. Additionally, Unmade was most recently selected from 200 companies to participate in the Lafayette Plug and Play programme.
Unmade is a global fashion software company driving innovation through customisation and delivering an end-to-end digital solution for on-demand production at scale. The business, started by Hal Watts, Kirsty Emery and Ben Alun-Jones in 2014, was born out of a desire to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, resulting in minimal waste. It then officially launched as Unmade in 2015, having previously been called Knyttan. The company was nominated for the LVMH Innovation Award at VivaTech in Paris, and in 2017, it won the Best Use of Innovation at the Drapers Digital Awards in London. Furthermore, Unmade was most recently named as one of the 100 best creatively led businesses in the UK by The Creative Industry Council, and in May 2018, it completed the Lafayette Plug and Play program as part of the renowned Plug and Play innovation accelerator. Pieces from Unmade are now a part of the permanent collections at both The Museum of Modern Art in New York and the Victoria & Albert Museum in London.