We are delighted to announce that Unmade is now a member of the Ellen MacArthur Foundation’s CE100 Programme.
To accelerate the transition to a circular economy, the Ellen MacArthur Foundation works to bring positive economic change on a global level, aiming to inspire and transmit circular economy thinking through insights & analysis, learning activities, and collaborative business opportunities.
The Circular Economy 100 (CE100) Network provides a pre-competitive space to learn, share knowledge, and put ideas into practice. The network facilitates market-making by providing collaborative and pre-competitive opportunities which bring together business, innovators, cities and governments, universities, and thought leaders.
The Ellen MacArthur Foundation works with business, government and academia to build a framework for an economy that is restorative and regenerative by design. For fashion to thrive in the future, we must join forces and design a circular economy for clothes.
Unmade's focus in the CE100
Most global businesses understand that in order to remain competitive, a circular economy must feature in their strategy. Unmade wants to work with these businesses. Our combined success requires significant individual effort but we also acknowledge the necessity to work collectively to build new markets.
The Unmade team will participate at CE100 Acceleration Workshops and share knowledge to help advance circular economy initiatives in fashion. These immersive events are a chance for our team to contribute and learn from other experts, build new relationships, and help to progress a collective approach.
We also aim to participate in "Co.Projects" (the formal vehicle for collaboration within the CE100). We'd like to help brands that are looking to connect Demand to Products and Production, to reduce waste. We are ready to share our knowledge and combine capabilities to spread the risks and costs that come with investigating new commercial opportunities.
Make fashion circular
The Unmade team is in particular keen to immerse itself in the Make Fashion Circular initiative, imparting a particular area of emphasis related to business model innovation. Clothes are an everyday necessity, and for many an important aspect of self-expression. Yet, the way clothes are made and used today is extremely wasteful and polluting. Make Fashion Circular drives collaboration between industry leaders and other key stakeholders to create a textiles economy fit for the 21st century. Its ambition is to ensure clothes are made from safe and renewable materials, new business models increase their use, and old clothes are turned into new. This new textiles economy would benefit business, society, and the environment.
Make Fashion Circular brings together industry leaders including Burberry, Gap Inc., H&M Group, HSBC, Inditex, PVH and Stella McCartney as Core Partners.
Make Fashion Circular has been made possible by Laudes Foundation, MAVA Foundation and players of People's Postcode Lottery.
If you are a brand looking to better connect Demand to Products & Production, or you simply want to explore business model innovation please get in touch.